Anastasia Soare Biography

Anastasia Soare is a 69-year-old Romanian-American entrepreneur and businesswoman. She is the founder and CEO of Anastasia Beverly Hills (ABH), a massive beauty company in America. Anastasia break into the beauty world by introducing a scientific approach to eyebrow shaping known as the Golden Ratio Method.

Anastasia Soare popularly known as ‘Queen Of Brow’s, faced a difficult early begining in her business due to limited financial power. When she moved to United States, she discovered a major gap in cosmetic industry and that idea birthed her entrepreneurial success. As of today, she is now prominent figure globally and her journey keep inspiring and influencing makeup artists and beauty professionals around the world.

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Anastasia Soare Profile

Full Name: Anastasia Soare

Date of Birth: December 28, 1956

Age: 69 years (as of 2026)

Birthplace: Constanța, Romania

Nationality: Romanian-American

Profession: Entrepreneur, Businesswoman, Makeup Innovator

Company: Anastasia Beverly Hills

Known For: Inventing the Golden Ratio Eyebrow Shaping Method

Children: Claudia Soare

Anastasia Soare Early Life and Education

Anastasia Soare was born on December 28, 1956, in the city of Constanța, Romania. Despite being born in Romania communist era, she developed interest in business and pursued her way.

She studied art and architecture, due to passion in beauty. During her school days, she became interested in proportion and balance—concepts that eventually inspired her fascinating eyebrow-shaping technique.

Soare immigrated to United States of America in 1989, in search of greener pastures. She faced numerous challenges as an immigrant such as language barriers, financial difficulties, and the fear of being in a foreign land.

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Career Beginnings

Anastasia arrived at Los Angeles and started worked in beauty salons, where she noticed that most professionals are not skillful and creative in eye brows.

As someone fascinated in proportion and balance, she believed eyebrows were one of the crucial aspects of facial, beauty they frame the face and influence overall look.

Anastasia drew inspiration from Leonardo da Vinci’s concept of the Golden Ratio, and developed a method of measuring facial proportions to determine the unique eyebrow shape for each individual. At that time, most beauty professionals didn’t find the idea fascinating, but Anastasia kept customizing clients eyebrows with the Golden Ratio method for uniqueness.

Founding Anastasia Beverly Hills

In 1997, Anastasia established her own beauty salon in Beverly Hills, California, and the salon became popular among celebrities who were fascinated by her personalized eyebrow-shaping technique.

Most of her celebrity clients includes Oprah Winfrey, Naomi Campbell, Jennifer Lopez, Cindy Crawford, Michelle Obama, Victoria Beckham, and members of the Kardashian family.

As the establishment kept growing massively, she launched her brand, Anastasia Beverly Hills (ABH). She didn’t only focus on eyebrows but expanded into foundations, contour palettes, eyeshadow palettes, lipsticks, mascaras, highlighters, and other cosmetics.

Today, Anastasia Beverly Hills products are currently selling in over 25 countries through major retailers such as Sephora, Ulta Beauty, and the company’s official online store.

Building a Global Beauty Empire

Under the leadership of Anastasia Soare, Anastasia Beverly Hills have grown from a small beauty salon into one of the world’s fastest-growing cosmetics companies.

The brand gain more popularity after social media influencers and beauty creators began showcasing ABH products on across YouTube, Instagram, and TikTok.

Its eyeshadow palettes, brow pomades, contour kits, and brow pencils became best-selling products among professional makeup artists and beauty influencers.

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Anastasia Soare Leadership Philosophy

Anastasia Soare believes true success comes from solving unique problems rather than jumping trends on trends to make quick money.

She explained that she built her company by identifying something missing in the beauty industry and creating a unique solution that people genuinely needed.

Anastasia Soare Daughter and Family

Anastasia Soare is a divorce with a daughter named Claudia Soare. Her daughter works as the President of Anastasia Beverly Hills.

Claudia has played an important role in expanding the brand’s online presence. Together, Anastasia and Claudia have transformed ABH into a leading beauty company across the globe.

However, Anastasia have always kept her ex-husband life private, and instead focused on managing her business.

Anastasia Soare Interview with ‘School Of Hard Knocks’

Anastasia Soare viral interview with ‘School Of Hard Knocks’ is currently a hot topic on social media as she everything of her life and rise in business.

She emphasized on creating value, being consistent, discipline and continuous learning towards ones career.

Anastasia Soare Net Worth

According to Forbes, Anastasia Soare is one of America’s richest self-made women.

She is estimatedly worth around approximately $1.5 billion, largely derived from her ownership stake in Anastasia Beverly Hills.

Awards and Recognition

Anastasia Soare has received numerous awards for her contributions to the beauty world.

Some of her notable achievements include:

• Featured on Forbes’ list of America’s Richest Self-Made Women.
• Recognized as one of the most influential entrepreneurs in the global beauty industry.
• Credited with revolutionizing modern eyebrow shaping.
• Honored for building one of the world’s leading independent cosmetics brands.

Frequently Asked Questions

Who is Anastasia Soare?

Anastasia Soare is a Romanian-American entrepreneur and the founder of Anastasia Beverly Hills.

How old is Anastasia Soare?

Anastasia was born on December 28, 1956, and is 69 years old as of 2026.

What is Anastasia Soare famous for?

She is famous for creating the Golden Ratio Eyebrow Shaping Method and founding Anastasia Beverly Hills.

Who is Anastasia Soare’s daughter?

Claudia Soare is the daughter of Anastasia, the President of Anastasia Beverly Hills.

What is Anastasia Soare’s net worth?

According to Forbes, her estimated net worth is around $1.5 billion, making her one of America’s richest self-made women.

What is Anastasia Beverly Hills?

Anastasia Beverly Hills is a global cosmetics company founded in 1997 that specializes in eyebrow products, makeup, skincare, and beauty accessories.